The world’s e-commerce sales rankings are out, and you won’t think of No. 3


1) Fashion ranked first in global e-commerce sales with $760 billion

Oberlo, an app, ranks the global e-commerce market by category sales, providing entrepreneurs with directions for what to choose and sell next.
A. Data shows that fashion is the most popular category in the e-commerce market. It is estimated that consumers will spend nearly 760 billion DOLLARS on fashion through online shopping this year. Fashion accounts for more than 25% of global online spending, and that figure is expected to grow.
B. Toys and DIY came in second place. Online spending in this category is expected to exceed $590.7 billion in 2021. With unemployment soaring during the pandemic and quarantine measures, users are spending more time at home, with many turning to toys and DIY crafts to pass the time. As a result, sales of this category rose this year.
C. In third place is the media category such as computer and mobile phone accessories and earphones, which is expected to have $542.2 billion in sales this year. Home entertainment spending rose 10% in the first quarter in May, data show, with streaming subscriptions accounting for the bulk of the spending.
D. In fourth place is the food and personal care category, which is expected to reach $468.5 billion. The short replacement cycle for such necessities, as well as the COVID-19 pandemic’s interest in cooking among many people at home, are key reasons to boost sales.

Rounding out the top five is the furniture and appliances category, with estimated online sales of $362.9 billion. People are investing more in furniture and appliances in order to work from home in comfort. The market is estimated to have a direct cagR of 5 per cent between 2021 and 2026 as people invest in home offices.
2) Holiday parties increased, promoting a rapid recovery of the beauty market
The research firm expects overall U.S. beauty industry sales to surpass pre-pandemic levels this year, up 25 to 35 percent from last year.
Research firms say the fourth quarter is key because about a third of sales come from the holiday season. And consumers tend to buy cosmetics online, many small and medium-sized sellers are paying attention to the layout of online shops.
In terms of specific categories, hair products and perfumes have always been the “leaders” in this field. From January to September 2021, perfume sales increased by 63 percent compared with the previous year; Sales of hair products in the january-September period increased 49 percent from last year. On the other hand, cosmetics sales fell 20 percent in the january-September period, but lipstick sales also edged up 19 percent compared to 2020. Moreover, the sales of eye makeup products that cannot be covered by masks, such as eyeliner, eyelash curler and eye shadow, are also relatively positive.
3) Black Friday is bracing for a flood of returns, estimated at more than $43 billion this year
According to B-Stock’s market network and the retail industry’s forecast trends for this holiday return season, 13.3 percent of all holiday sales will be returned. In addition, the value of returned goods is estimated at $112 billion to $114 billion, of which $43 billion to $45 billion will come from online e-commerce goods.
Online purchases are returned at twice the rate of in-store buyers, posing a challenge for online sellers and retailers this year and in early 2022.


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Post time: Dec-30-2021